An ArchViz studio should have a distinct vision and a set of core values. What do these images that you produce mean to you? What do you aim to achieve by creating them? Is your desire to make art, be creative and express your inner self? Or is it to contribute to a better society and make a political statement? The profession is often criticised from a political and socio-economic point of view, so I thought I should dedicate an article to this antithesis – visualisasion as art vs. political statement.
Art is first of all contemplative (more…)