architectural visualisation / design / digital art

Posts tagged “Critical Theory

ArchViz Theory – 2. Art vs. Political Statement

An ArchViz studio should have a distinct vision and a set of core values. What do these images that you produce mean to you? What do you aim to achieve by creating them? Is your desire┬áto make art, be creative and express your inner self? Or is it to contribute to a better society and make a political statement? The profession is often criticised from a political and socio-economic point of view, so I thought I should dedicate an article to this antithesis – visualisasion as art vs. political statement.

Art is first of all contemplative (more…)